Digital Marketing Specialist - REMOTE Full-time Job

Job Summary:

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. As a remote employee, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. You will collaborate with cross-functional teams to execute campaigns, monitor performance, and optimize digital marketing initiatives. The ideal candidate should possess a deep understanding of various digital marketing channels, excellent analytical skills, and the ability to work independently.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business goals and objectives.
• Conduct market research to identify target audiences, competitors, and industry trends to inform marketing strategies.
• Create and manage digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, content marketing, and display advertising.

Qualifications:

Bachelor's degree in marketing, communications, and business.

Proven work experience as a Digital Marketing Specialist or similar role.

In-depth knowledge of digital marketing channels, strategies, and best practices.

Proficient in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, email marketing software, and marketing automation platforms.