Social Content Strategist

Gusto is hiring a Social Content Strategist to own organic social strategy and execution across brand channels. The role involves leading day-to-day content strategy, agency collaboration, and executive amplification while acting as the operational backbone of the internal social team. Candidates will work hybrid style out of the Denver, CO office.

• 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management
• Experience managing an external creative or content agency, including briefing, review, and performance feedback loops
• Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders
• Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure
• Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content
• Familiarity with social publishing/listening platforms such as Sprout Social, and content tools like Canva, CapCut, or comparable editing software
• A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts
• Experience collaborating with creators and integrating user/creator-generated content into organic brand feeds

An experienced social media professional with over seven years managing organic brand channels who excels at cross-functional collaboration, short-form video, and executive thought leadership support.

Interested candidates should apply on the employer's official site.