Product Marketing Leader - Innovation & Experimentation
Gusto · Atlanta, GA - Hybrid; Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid; Scottsdale, AZ - Hybrid
Employment
Full-time
Workplace
Hybrid
About the role
Gusto is seeking an experienced, customer-obsessed, and AI-fluent product marketer to join a newly formed Experimentation team. This role focuses on driving 0-to-1 product strategies, testing demand, and shaping go-to-market motions in ambiguous environments before handing proven workflows over to established pods. Team members engage actively with AI tools and collaborate closely across Product, Sales, Growth, and Marketing.
Key requirements
- Track record of shaping GTM strategy in ambiguous yet highly ambitious environments such as 0-to-1 products, new markets, or building new motions within an existing company
- Ability to move between strategic planning and hands-on execution while comfortable with ambiguity and maintaining a bias toward action
- Excellent cross-functional collaboration and communication skills with the ability to influence across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Highly AI fluent, with the ability to build AI systems and unlock new ways of working through AI
Who should apply
An experienced product marketer who thrives in both high-level strategy and hands-on execution within ambiguous, early-stage environments. Candidates with background in SMB, fintech, HR, benefits, payroll tech, or complex multi-audience businesses are encouraged to apply.
Key skills
Application guidance
Candidates apply on the employer's official site.