Senior Lifecycle Marketing Manager

Gusto is hiring a Lifecycle Marketing Manager to lead strategy and execution for its accountant and indirect channel communications. In this hands-on hybrid role based in Denver, New York, or San Francisco, you will build email campaigns, run webinar programs, and leverage AI-powered workflows to engage accountants and bookkeepers. You will collaborate cross-functionally with Product Marketing, Analytics, Product, and AI Ops to drive partner engagement and growth.

• At least 8 years of experience in lifecycle, growth, CRM, or channel and partner marketing
• Hands-on experience operating enterprise marketing automation platforms such as Marketo or Iterable
• Demonstrated ability to build and direct AI-powered or agentic workflows for real marketing execution
• Proven track record of managing end-to-end email campaigns and webinar production programs
• Strong copywriting and copyediting abilities across varying tones and target audiences
• Bachelor's degree or equivalent practical experience

This role is ideal for senior lifecycle or growth marketers with deep experience in email automation, webinar management, and AI integration who want to drive partner marketing for small business financial services. Applicants must be able to work hybrid (2 to 3 days per week in-office) in Denver, New York City, or San Francisco.

Interested candidates should apply directly through the employer's official career portal.